Freedom to Shop, Summer Sips, & Fresh Local Art

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The Shower Curtains Come Down: Goodbye to an Outdated Rule

• For years, some Indy stores such as our shop were required under an outdated ATC code to limit guests from taking bottles to the counter themselves (Although, we will always ask if we can assist you).
• Our shower curtains and signage that became part of our personality over the last decade has now gone for the better. (Hey, we got out of plastic surgery and never looked better!)
• Recent changes to Indiana law made the local code obsolete, allowing the shop to finally open up for you to shop freely.
• While the curtains are gone, the welcoming atmosphere remains.
• We welcome our guests to stop in and see the refreshed shop. But, if you’re indulging within, we still have to carry that wine, beer, and/or cocktail to the table for you to enjoy (As we do not have a bar license).

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Red, White & Rosé: Fourth of July Favorites

We have the perfect pours for Independence Day celebrations.

• Summer rosés – Most rosés we carry are on the drier side, but try the fruit-forward Portuguese Vinho Verdo Rosé from Broadbent, if that’s more of your thing. Try a sparkling one, too, from Lubanzi or Navaran.
• Sparkling wines – Such as a sparkling Peach Bellini, ‘Beach, Please’ from St. Julian will get your spritz up!
• Canned wines – Take a House Wine to-go, a rainbow rosé bubbles to spark with pride!
• Ready-to-drink cocktails – Try a lavender lemonade with vodka and rosewater for something to cool you off from Long Road Distillers.
• Local beers – We love our Belgian-inspired Taxman brews and have a wide variety of their offerings.
• Easy hostess gifts – You can find gift bags, koozies, wine keys/stoppers, and more!

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Featured Cocktail Menu

Whether you’re winding down after work or kicking off a night on Mass Ave, our cocktail menu has something for every palate. All featured cocktails are $9.

Martini lovers can enjoy the bright and floral ‘Sauvy B. Martini,’ made with Gray Whale Gin, elderflower liqueur, lemon juice, and a splash of Sauvignon Blanc, or stick with the classic Dirty Martini featuring Tito’s Vodka and blue cheese olives.

If bold flavors are more your style, sip on our smooth Espresso Martini, crafted with Tito’s Vodka, coffee liqueur, and fresh espresso, or settle in with the Irish Rye Old Fashioned, a rich blend of Powers Irish Rye, Starlino Vermouth, bitters, and cherry.

Looking for a timeless favorite? Our Negroni combines Gray Whale Gin, sweet vermouth, and Aperol for a perfectly balanced bittersweet cocktail that’s always in style.

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Spirit Spotlight: Gray Whale Gin

Take your cocktail game on a journey up the California coast with Gray Whale Gin, our featured spirit behind favorites like the ‘Sauvy B. Martini’ and ‘Negroni’.

Crafted by Golden State Distillery in Sebastopol, California, Gray Whale Gin is distilled with six sustainably sourced botanicals inspired by the 12,000-mile migration of the gray whale. Notes of juniper, fresh mint, bright citrus, fir needles, kombu sea kelp, and almonds create a smooth, citrus-forward gin with subtle coastal salinity and a creamy finish.

Beyond the bottle, Gray Whale Gin is committed to protecting the oceans that inspired it. As a member of 1% for the Planet, the brand supports marine conservation efforts through its partnership with Oceana, helping preserve ocean ecosystems and the gray whale’s natural habitat.

Whether you’re discovering it for the first time or already a gin enthusiast, Gray Whale Gin is a refreshing pour that’s as purposeful as it is delicious.

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Featured Artist: Rochelle Vega

This month, we’re proud to feature the work of Indianapolis mixed-media artist Rochelle Vega.

Known for her vibrant abstract paintings, Vega creates richly textured works using mixed media on canvas, along with hand-painted jewelry and textiles. Since beginning her artistic journey in 2017, she has embraced color, texture, and intuition to create expressive pieces inspired by life’s experiences.

Whether you’re looking for a bold statement piece or a unique handmade gift, be sure to browse Rochelle’s collection while you’re shopping for your favorite wines and spirits. Supporting local artists never goes out of style.

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A Fresh Chapter on Mass Ave

July at Mass Ave Wine Shop is all about celebrating change, creativity, and community. From a long-awaited update that finally opened up our shop to the public fully, to a full lineup of summer-ready wines, cocktails, and curated local art, this month reflects everything we love about the season: freedom, flavor, and a little bit of fun.

As the “shower curtain” era comes to a close, we’re stepping into a brighter, more open shop experience—while still holding onto the personality and hospitality that have always defined us. You’ll still find the same welcoming team inside, just with a clearer view and an even more inviting space to explore.

Whether you’re stopping in for Fourth of July favorites, discovering a new go-to cocktail, or browsing the work of Indianapolis artist Rochelle Vega, there’s something new to experience with every visit. Add in a spirit spotlight like Gray Whale Gin and a rotating cocktail menu built for every kind of summer mood, and July becomes less about routine—and more about discovery.

We’ll see you on Mass Ave. Cheers to summer, local art, and a little more freedom to shop.

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